Brian Applegarth is the founder of Applegarth Intelligence, a research and interpretive intelligence practice focused on destination stewardship, visitor economies, and emerging industries. The firm works with destination organizations, governments, industry associations, and businesses to help them understand the opportunities, challenges, and implications of emerging industries within destinations and visitor economies. Over the past decade, Brian has become a recognized leader at the intersection of cannabis, hemp, tourism, and hospitality. He co-authored the first national study of the cannabis travel audience in the United States and led the cannabis and hemp task force for Destinations International, helping destination organizations around the world navigate the opportunities and implications of cannabis and hemp within travel, tourism, and hospitality.
